"The nature of our culture is such that if you were to look for instruction in how to do any of these jobs, the instruction would always give only one understanding of Quality, the classic. It would tell you how to hold the blade when sharpening the knife, or how to use a sewing machine, or how to mix and apply glue with the presumption that once these underlying methods were applied, 'good' would naturally follow. The ability to see directly what 'looks good' would be ignored.
The result is rather typical of modern technology, an overall dullness of appearance so depressing that it must be overlaid with a veneer of 'style' to make it acceptable. And that, to anyone who is sensitive to romantic Quality, just makes it all the worse. Now it's not just depressingly dull, it's also phony. Put the two together and you get a pretty accurate basic descritption of modern American technology: stylized cars and stylized outboard motors and stylized typewriters and stylized clothes. Stylized refrigerators filled with stylized food in stylized kitchens in stylized homes. Plastic stylized toys for stylized children, who at Christmas and birthdays are in style with their stylish parents. You have to be awfully stylish yourself not to get sick of it once in a while. It's the style that gets you; technological ugliness syruped over with romantic phoniness in an effort to produce beauty and profit by people who, though stylish, don't know where to start because no one has ever told them there's such a thing as Quality in this world and it's real, not style. Quality isn't something you lay on top of subjects and objects like tinsel on a Christmas tre. Real Quality must be the source of the subjects and objects, the cone from which the tree must start."
-Robert Pirsig, Zen and the Art of Motorcycle Maintenance
